The First Indoor Kids Gym to Cater to Children of All Abilities – We Rock the Spectrum Kid’s Gym

We Rock the Spectrum Opens Second International Location in Dubai, UAE

Los Angeles, CA – November 10, 2017: The We Rock the Spectrum franchise announces the grand opening of its second international location: We Rock the Spectrum – Dubai. The opening is accompanied by a celebration Saturday, December 9th at the new gym, Beach Park Plaza Centre, Beach Road, Jumeirah, Dubai, UAE, from 3 pm to 7 pm. The event is open to the public, and families with children from all walks of life are encouraged to come.

We Rock the Spectrum is a franchise opportunity that provides sensory-safe play for kids with autism, special needs, and neurotypical development. Each gym features ten pieces of therapeutic equipment. This equipment is specifically designed to work with many of the sensory processing issues that children on the spectrum face, while providing all children with the sensory-diet necessary for improved learning and neurological development. For example, the zip line helps children with vestibular sensations and sensory feedback, while allowing them to better develop upper-arm and core strength. Each We Rock the Spectrum location offers unique classes, children’s day camp opportunities, arts and crafts, additional pieces of play equipment, and more.

An autism mom from California, Dina Kimmel, is the CEO and Founder of We Rock the Spectrum. Kimmel opened the first gym in Tarzana, California after her son was diagnosed with autism and she struggled to find a safe place where both her son and her daughter could go together. The motto for all We Rock the Spectrum gyms is “Finally a place where you never have to say I’m sorry!” Dr. Nashila Jaffer is the woman responsible for bringing the franchise to Dubai. She has been a practicing Chiropractor for the past 15 years, and decided to focus on a more children focused career after she began working more with children with developmental delays and sensory issues. After discovering We Rock the Spectrum during a trip to the States, and seeing how much her daughters enjoyed it, Dr. Jaffer knew she had to bring this franchise to Dubai so other children could benefit from it.

“My motivation has always been my two girls,” says Dr. Nashila Jaffer. “They inspire me to raise awareness and educate parents on the importance of movement for all kids to lead a healthy, active lifestyle.”

The celebration is open to children of all abilities. Children will be able to play with all the specialized equipment, including the trampoline, swings, and the zip line. It will be held at Beach Park Plaza Centre, Beach Road, Jumeirah, Dubai, UAE from 3 pm to 7 pm.

About We Rock the Spectrum: Founded in 2010, We Rock the Spectrum is an international franchise opportunity that provides sensory-safe play for kids with autism, special needs, and neurotypical development. Each franchise location features ten pieces of uniquely designed therapeutic equipment that promote learning, development, and sensory-safe play. Learn more about the We Rock the Spectrum franchise, its specialized equipment, and the various services it offers by visiting its corporate website